Employees given proactive help to stay healthy are eight times more likely to feel very or extremely productive than those given little or no support

The type of wellbeing support employees are provided with has a direct impact on productivity, according to our latest Health at Work Report.

Nearly six in ten (59%) employees given proactive support to stay healthy feel very or extremely productive at work, compared to just 7% of those with little or no support.

Employees who receive proactive wellbeing support were also more than twice as likely to have taken no sick leave in the past year and 20 times less likely to want to work elsewhere.

So, what does it mean to provide proactive wellbeing support and how can you better link your wellbeing initiatives to business outcomes to make them more impactful.

How to make your wellbeing initiatives more impactful

Create a baseline measure of wellbeing

Every year businesses MOT their cars to keep them roadworthy and spot issues before they become serious or costly. Yet for all the talk of people being our greatest asset, very few businesses measure workplace wellbeing.

While key performance indicators (KPIs) exist for customer retention, operational efficiency and profit margins, wellbeing KPIs are rare. Sickness absence may be measured

inconsistently, and employee energy and stress levels are often unmeasured. Without measurement, it’s impossible to understand baseline health or the impact of wellbeing initiatives.

One of the major barriers is perceived difficulty or cost, when this doesn’t have to be the case. Last year we measured the mental health of over a million employees using clinically approved GAD-7 and PHQ-9 questionnaires for anxiety and low mood.

Readily available, these tools allowed us to benchmark the mental health of every employee contacting our EAP service to establish a 57% improvement in anxiety and 51% improvement in depression. Employers could easily use the same digital assessments to anonymously measure the baseline mental health of their organisation and track the impact of any initiatives.

Similarly, physical health can be measured via lifestyle questionnaires or ‘Know Your Numbers’ health booths, which track body measurements, heart health, diabetes risk, cholesterol, and other lifestyle risks. These checks typically attract high engagement, as employees receive immediate, personalised feedback, which can motivate wellbeing action.

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Link wellbeing metrics to business metrics

Once you can accurately and reliably measure the health of your workforce, the next step is to link your wellbeing metrics to business metrics. These could include:

– Frequency and duration of sickness absence

– Productivity measures

– Customer satisfaction

– Staff turnover costs

– Revenue or profit

Segmenting the data can reveal important trends. For example, if a part of the business with high mental health scores consistently outperforms other areas, it is worth understanding what drives that success and how it could be replicated elsewhere.

Conversely, if low mood is linked to poor customer satisfaction, how are cultural, management or workload factors contributing to this? It may be linked to a particular manager, working culture, life-stage health issues or inherently stressful work.

Only by understanding these pockets of risk can HR make the case for strategic support, be that manager training, making roles clearer or reflective counselling sessions, to address challenges before they affect health and productivity.

Critical to getting board-level buy-in is translating wellbeing statistics into business statistics. For example, the board won’t be interested to know that an onsite counsellor reduced presenteeism (when employee attend work but aren’t productive) by 60%. They will be interested to know that scaling this company wide could boost productivity by £200,000.

Look at existing data, by working with wellbeing providers to identify problem areas and pilot solutions that demonstrate a direct link between wellbeing and organisational KPIs. By

continuing to benchmark outcomes, it’s possible to evaluate initiatives and track returns, creating a continuous improvement link.

 

Put proactive support in place

Critical to putting a proactive approach in place is heading issues off at the pass, rather than reacting once they escalate. Good policies are critical to this. They set the tone for the organisation, put clear boundaries in place and let employees know how they can expect to be treated, whether dealing with bereavement, a sick child or cancer.

These polices need to be more than just rules, they create psychological safety, giving employees confidence to ask for support without fear. This reduced the energy-draining anxiety that comes for hiding challenges or constantly scanning for consequences.

Simple adjustments, such as offering a quiet workplace to a neurodivergent employee who is sensitive to noise, or a slightly later start time to someone on heart medication, can be the difference between them remaining productive and in work or struggling to attend.

Many workplace stresses are preventable. One in four employees said working for their employer had undermined their health or caused them to become sick. Often this stems from unclear roles and unsupportive management which can lead to overwhelm, self-doubt and stress related absence.

Embedding wellbeing into the very heart of the business, with tools such as the HSE management standards, can proactively design out health risks. As can upskilling managers to better understand their impact on the mental health of others and importance of viewing wellbeing as part of their role.

Health at Work reform will put more onus on employers to protect employee health. Critical to meeting this responsibility is putting the right culture, policies and metrics in place. Done well this will not only reduce the number of people leaving the workforce due to largely preventable issues, but help those remaining become more engaged and productive.

By David Umpleby, Managing Director, PAM Wellness (part of PAM Group)

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How can PAM Group help?

Our expert team can help you to put a data-driven wellbeing strategy in place with:

Data analysis – to review your existing data to identify key trends and wellbeing risks

Data insights – that allow you to use Power BI to interrogate your wellbeing data

Strategy support – data-driven wellbeing strategies based on key business metrics

End-to-end wellbeing services – physio, mental health, OH and neurodiversity

For more information, please contact us to let us know a good time for one of our consultants to call you back to discuss your organisation’s particular needs